Bill Truesdell, freelance writer

Words that matter most.

Customers’ words are always the most important. Through the years, I’ve been privileged to hear some of them over and over again: hard-hitting, compelling, on- target, persuasive, practical, stirring, creative, inspired and professional. 

“I have been associated with Bill Truesdell for over 30 years, and consider him the finest copywriter I’ve ever worked with. Bill created copy for a variety of industries – machinery, healthcare, banking and more – by transforming technical data into concise, understandable text. Bill is very detail-oriented, highly organized and has outstanding grammatical skills. These attributes also make Bill an outstanding editor and proofreader. I would recommend Bill to anyone seeking effective, results-oriented copy for their products or services. He is a delight to work with, and possesses a level of trust and integrity you’ll truly appreciate.”

Phil Long
Former President, Biggs-Gilmore Communications

“Bill has a gift – the ability to spit it out. To get to the point. To speak truth. He’s second to none at distilling a complex idea down to its very essence and finding the right few words to get you there.  I’ve watched him do it over and over again for a decade and I never tire of seeing the master at work.”

Josh Little
Volley Founder and CEO

“The Air Zoo had a great idea to create a facility brochure for our visitors, but we had no idea how to effectively tell our story. Bill was able to produce copy for a 32-page facility brochure that not only beautifully tells the story of the Air Zoo, but has become a favorite part of the visitor experience.”

Renee Newman
Former Vice President of Marketing and Communications, Discover Kalamazoo
Former Director of Marketing and Public Relations, Kalamazoo Air Zoo

“I have known Bill Truesdell for several years and consider him a strong, versatile writer. I trust Bill’s instincts and respect his professionalism. He listens well, and that’s why he is able to deliver copy that is on target and within budget. I appreciate working with someone who is a seasoned professional, very affordable and very honest.”

Devin Mackinder
Director of Technology Services, City of Portage
Former Assistant City Manager, City of Portage

“Bill has been a contributor to Armstrong projects for years, and he knows our company, our people and our products very well. He is always able to collect information and input from a variety of sources, reorganize and distill it and then translate it into hard-hitting copy that gets the job done. Bill is a treasured asset to our marketing efforts and constantly exceeds our expectations.”

Tom Henry
Director of Global Sales, Armstrong International